For a More Radiant, Even Complexion
The Brightening Serum
1 Bottle
$39.60
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350+ trusted customers
The Brightening Serum
Net 1 fl. oz | 30 ml
Coming soon — available shortly
Three targeted brighteners working together for visibly brighter, more even-toned skin.
Uneven skin tone, dark spots, and dullness don't usually have one cause. Sun exposure, hormonal shifts, post-breakout marks – they all show up the same way on the surface, and they all respond to the same thing: the right actives, at concentrations that actually work.
The Brightening Serum starts with 8% Ethyl Ascorbic Acid, a stable, bioavailable form of vitamin C that delivers real brightening activity without the irritation or instability of traditional vitamin C. Alongside it: Alpha-Arbutin to visibly reduce the appearance of dark spots, and Niacinamide to support a smoother, more even-looking complexion. Ferulic Acid, a plant-based antioxidant, protects skin from environmental stressors and keeps the vitamin C stable from the first pump to the last, so the concentration on the label is the concentration your skin actually gets. Hyaluronic Acid, Panthenol, and Aloe Vera round it out with deep hydration and a soothing finish.
Key benefits
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Who it’s for
How to use
The science
behind the serum
The vitamin C problem in skincare is real. L-ascorbic acid, the form used in most brightening serums, is effective but notoriously unstable. It oxidizes quickly, loses potency before you've used half the bottle, and when it’s used at concentrations 
high enough to truly work, it can cause irritation and sensitivity.
Ethyl Ascorbic Acid solves that. It's a stabilized, bioavailable derivative that delivers brightening and antioxidant activity without the instability. We formulate at 8%, 
a concentration higher than you’ll find in most brands and one that has 
meaningful efficacy.
Here's where Ferulic Acid earns its place: as a plant-based antioxidant, it helps defend the skin against UV exposure and pollution (two of the biggest drivers of uneven tone and visible aging). And when combined with vitamin C and E, research shows it amplifies their brightening and protective efficacy.
Alpha-Arbutin targets the appearance of dark spots directly, working on the pigmentation pathway. Niacinamide supports barrier function, helps calm the look of redness, and makes the overall formula easier for your skin to tolerate.
What goes into every drop
Ingredients
Ethyl Ascorbic Acid (8%) - Vitamin C
A stabilized, bioavailable form of vitamin C that delivers antioxidant protection and supports brighter, more even-looking skin. Unlike L-ascorbic acid, it remains stable in formula and is well-tolerated even by sensitive skin. Formulated at 8%, a concentration where research supports real brightening efficacy without the instability or irritation of traditional vitamin C.
Niacinamide (Vitamin B3)
A multitasking active that supports a more even complexion, reduces the appearance of redness, and improves surface smoothness. Works synergistically with vitamin C to support overall skin clarity.
Ferulic Acid
A plant-based antioxidant that protects against environmental stressors and keeps the vitamin C in this formula stable. Vitamin C is prone to oxidizing over time, which degrades its potency. Ferulic Acid slows that process, so the 8% Ethyl Ascorbic Acid in this serum stays active from the first use to the last.
Alpha-Arbutin
A targeted brightening active that works to visibly reduce the appearance of dark spots and hyperpigmentation. Derived from the bearberry plant and well-tolerated across all skin tones.
Hyaluronic Acid
Attracts and retains moisture at multiple levels of the skin's surface for hydration that lasts without heaviness or residue.
Panthenol (Vitamin B5)
Supports hydration, elasticity, and smooth skin appearance. Helps keep the formula well-tolerated while active ingredients do their job.
Aloe Barbadensis Leaf Juice Powder
A soothing botanical with anti-inflammatory properties that helps calm and condition the skin, particularly valuable in an active-forward formula.
Mixed Tocopherols (Vitamin E)
Antioxidant protection against free radical damage. Works synergistically with Ethyl Ascorbic Acid and Ferulic Acid for comprehensive antioxidant defense.
For a More Radiant, Even Complexion
The Brightening Serum
FULL INGREDIENT LIST
Water (Aqua), Ethyl Ascorbic Acid, Niacinamide, Glycerin, Propanediol, Alpha-Arbutin, Aloe Barbadensis Leaf Juice Powder, Panthenol, Pentylene Glycol, Sodium Hyaluronate, Tocopherol, Ferulic Acid, Sodium Phytate, Hydroxyethylcellulose, Trisodium Citrate, Salicylic Acid, Sorbic Acid, Benzyl Alcohol, Citric Acid
*Organically sourced
FORMULATED WITHOUT
Parabens, Sulfates, Phthalates, Synthetic Fragrances
You shouldn't have to choose between clean and effective.
So we made sure you don't have to.
Frequently asked questions
Can I use this if I have sensitive skin?
Our formula is well tolerated by many with sensitive skin. We use Ethyl Ascorbic Acid rather than L-ascorbic acid specifically because it delivers meaningful brightening activity with less irritation risk. Soothing actives like Panthenol and Aloe Vera help keep the formula gentle even on reactive skin. As with any new product, patch testing is always a good idea.
Can I use this in the morning and at night?
Yes, it's suitable for AM and PM use. If using in the morning, follow with a moisturizer and SPF 30 or higher. Brightening actives can increase sun sensitivity, and consistent SPF use is genuinely important for any brightening routine to deliver results.
Is this safe for darker skin tones?
Yes. Alpha-Arbutin and Niacinamide are among the most well-tolerated brightening ingredients for deeper skin tones, and Ethyl Ascorbic Acid is a gentler alternative to other vitamin C forms. We recommend patch testing with any new product.
Will this feel greasy or sticky?
No. The formula absorbs fully and layers comfortably under moisturizer without any greasy or sticky finish.
How long until I see results?
Most people notice a difference in skin clarity and radiance within 4-8 weeks of consistent use. For dark spots, expect 8-12 weeks or more. Their depth and how consistently you use SPF both factor in significantly.
Can I use this while pregnant or breastfeeding?
The formula is made with clean, gentle ingredients and is free from parabens, phthalates, and synthetic fragrance. That said, we always recommend checking with your healthcare provider before adding any new product to your routine during pregnancy or breastfeeding.